Director of Growth & Strategy

Reports To: Executive Director
Level: Director

About the Role
The Electrical Association is seeking a strategic, growth-minded leader to help shape how we connect with and serve the electrical industry.

The Director of Growth & Strategy is responsible for leading the Association’s external growth strategy, ensuring we stay closely connected to industry needs and translate those insights into stronger market positioning, measurable growth, deeper member value, and sustainable revenue opportunities.

This is not a traditional marketing leadership role.

This role serves as the bridge between external market intelligence and internal execution, ensuring contractor needs, industry trends, and growth opportunities are translated into clear strategic priorities, stronger sales performance, effective communications, and measurable organizational action.

Success in this role requires the ability to build trust and credibility with contractors, industry partners, member stakeholders, and other key audiences in a highly relationship-driven, practical, contractor-focused industry.

The Director will inherit a capable but evolving mix of team resources, shared responsibilities, and external support. This role is ideal for a builder, someone who can assess what exists today, create clarity and momentum, optimize existing resources, implement scalable systems, and help shape the future structure needed to support continued growth.

Core Responsibilities

Growth Strategy & Market Intelligence
Lead the Association’s understanding of industry needs and convert those insights into strategic action.

Responsibilities include:

• Monitoring contractor, workforce, regulatory, and industry trends
• Gathering insight from members, prospects, partners, and stakeholders
• Identifying unmet needs, growth opportunities, and market gaps
• Translating industry needs and market insights into recommendations for new offerings, enhancements, partnerships, and growth initiatives
• Evaluating new ideas for programs, products, partnerships, and initiatives
• Delivering how offerings should be positioned, packaged, and brought to market
• Monitoring competitive and adjacent-market activity
• Building strategic external relationships that strengthen industry intelligence and market relevance

Revenue Growth & Sales Leadership
Own revenue growth strategy by strengthening sales leadership, pipeline performance, market positioning, and accountability across the organization.

Responsibilities include:

• Leading growth strategies across programs, products, sponsorships, partnerships, and key initiatives
• Leading sales strategy, revenue performance, pipeline accountability, and growth planning across the organization
• Leading sales performance management, pipeline discipline, forecasting visibility, and conversion improvement
• Identifying new revenue opportunities aligned with market demand and organizational goals
• Ensuring offerings are positioned effectively to maximize participation and performance
• Monitoring performance trends and redirecting effort toward highest-impact opportunities

Audience Strategy, Communications & Brand Positioning
Ensure the Association communicates its value clearly and effectively to the right audiences.

Responsibilities include:

• Leading audience growth, communications, and external positioning strategy
• Overseeing messaging, brand visibility, and market perception
• Guiding content strategy across email, website, social media, print, and campaigns
• Improving communication effectiveness, audience engagement, and digital conversion performance
• Ensuring technical expertise, advocacy intelligence, and business resources are packaged in ways that are relevant and actionable

Membership Growth & Advocacy Activation
Strengthen membership growth, retention, and member participation.

Responsibilities include:

• Leading membership recruitment and retention strategy
• Strengthening audience segmentation, member engagement, and advocacy participation
• Evaluating systems and initiatives that improve member value, retention, and long-term loyalty

Leadership & Organizational Alignment
Lead the Association’s external-facing growth functions and connect strategy to execution.

Responsibilities include:

• Providing leadership, direction, and accountability across cross-functional external-facing teams
• Assessing team capabilities, workflows, and ownership to improve effectiveness
• Creating clarity, accountability, and execution discipline across growth-related functions
• Identifying opportunities to improve scale through automation, systems, outsourcing, or future team structure
• Building dashboards, performance reporting, and growth visibility
• Partnering with internal leaders to align market demand with program delivery and operational support
• Managing consultants, vendors, and strategic external partners
• Reducing dependency on Executive Director involvement in day-to-day growth coordination

This role is responsible for strategy, prioritization, accountability, and organizational outcomes, not day-to-day program delivery, event logistics, or tactical content production.

What Success Looks Like
Success in this role includes:

• Measurable membership, revenue, and audience growth
• Stronger sales performance and pipeline visibility
• Organizational decisions informed by meaningful market insight
• Effective communications and market positioning
• Increased member engagement and advocacy participation
• Scalable systems, clear accountability, and reduced dependency on Executive Director involvement

What We’re Looking For
The ideal candidate is:

• A strategic thinker with strong business acumen
• A builder who enjoys creating structure, clarity, and momentum
• Resourceful in maximizing existing people, tools, and systems
• Strong at connecting insight, strategy, and execution
• Comfortable leading through ambiguity and organizational evolution
• An effective communicator with strong relationship-building instincts
• Comfortable holding teams accountable while building trust
• Practical, hands-on, and willing to roll up their sleeves when needed
• Comfortable leveraging automation, technology, and modern tools to improve scale and efficiency

Qualifications

• Bachelor’s degree or equivalent experience
• 7+ years of leadership experience in growth strategy, business development, sales leadership, marketing, membership, or related areas
• Experience driving measurable revenue or organizational growth
• Experience leading teams and building systems in evolving environments
• Strong analytical and strategic decision-making skills
• Experience using data and performance metrics to guide decisions
• Experience in trade associations, nonprofits, membership organizations, construction, skilled trades, or other industry-facing environments preferred

About Electrical Association

The Electrical Association is a nonprofit trade association serving electrical contractors and electricians throughout Minnesota. Our mission is to support the success of the electrical industry through education, workforce development, business resources, advocacy, and industry connection. We are a small but highly engaged team that believes strong industries are built through strong businesses, skilled workers, and trusted relationships. Our work impacts thousands of electricians, contractors, apprentices, and industry partners across the state. As our organization continues to evolve, we are investing in new ideas, new systems, and new ways to serve the industry. We value people who are curious, collaborative, resourceful, and willing to build. Team members have the opportunity to make a meaningful impact, contribute strategic ideas, and help shape the future direction of the organization. If you enjoy solving problems, building relationships, creating growth, and making a difference in an industry that keeps our communities running, we'd love to hear from you.

Connections working at Electrical Association