The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
The Marketing Manager creates and implements marketing campaigns for specific products and groups within ABA. The manager develops messaging, targeted email campaigns, and marketing content and collateral for print, online advertising, web, social media, direct mail and other channels.
The position analyzes and reports campaign results and applies learnings to direct future campaigns and strategy.
Manage marketing strategy for online training and professional certifications in three major segments (compliance, risk management and financial crimes) to meet revenue goals; supports marketing initiatives in the wealth management & trust area.
Manage marketing projects and timelines for internal ABA departments including Human Resources and Comms/Public Relations, and for other initiatives as needed.
Manage advertising scheduling of Daily Newsbytes, select email bulletins and aba.com homepage and navigation. This also includes the ABA Banking Journal and ABA Bank Compliance magazines and website.
Create and implement comprehensive marketing plans based on strategic priorities for online training, webinars, certificates and certifications. Initiatives may include email campaigns, online and print advertising, web content, social media, direct mail, and sales collateral. Responsibilities include management of project timelines, budgets and leveraging data to adjust campaigns to ensure revenue goals are met.
Develop and manage digital marketing, including social media campaigns using ABA social channels to increase visibility and engagement.
Develop search engine marketing campaigns using Google AdWords.
Assist Marketing Sr. Director with Marketing Automation Platform (MAP).
Support growth of marketable contacts. Create and implement initiatives to attract new prospects such as online lead generation forms and outreach to contacts to update records; ensure clean data.
Design emails in Stensul software.
Create and provide analysis on ABA’s email marketing campaigns.
Manages the MAP reporting user group. Supports Sr. Director, Marketing as an additional subject matter expert on reporting and insight capabilities.
Provide direction to in-house designers and copy writers and external resources to develop successful and high-performing promotional materials.
Monitor, review and report on all marketing campaigns and activities; analyze performance against goals.
Provide recommendations based on performance metrics to inform marketing decisions and improve campaign effectiveness.
Bachelor’s degree in Marketing, Communication, Business or related field.
Experience and familiarity with HTML.
Experience working in a digital marketing environment.
Proficiency with marketing automation platforms. Experience developing campaigns including experience working with/developing data segments, emails, forms, landing pages, with a high degree of accuracy, and experience reporting on results.
Ability to work independently and successfully manage campaigns.
Experience with Google Analytics required.
An understanding of direct response techniques, both from a database and creative perspective.
Strong written and verbal communication skills, including copyediting and business writing.
Understand the print production process, and basic USPS requirements for direct mail.
Strong analytical skills.
Strong organizational skills, and attention to detail.
Ability to work in a fast-moving team environment and successfully manage multiple projects simultaneously.
Experience using MS Office Suites and an advanced use of Excel with the ability to perform data sorting, de-duping and other basic functions to develop clean data lists.
American Bankers Association (ABA) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
ABA encourages and celebrates diversity so if you are motivated, hardworking and want to make a difference, come as you are!
The American Bankers Association is the united voice of America’s hometown bankers—small, regional and large banks that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $12.8 trillion in deposits and extend more than $9 trillion in loans. ABA believes that government policies should recognize the industry’s diversity. Laws and regulations should be tailored to correspond to a bank’s charter, business model, hometown markets and risk profile. This policymaking approach avoids the negative economic consequences of burdensome, unsuitable and inefficient bank regulation. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s hometown bankers as they perform their critical role as drivers of America’s economic growth and job creation.