SIFMA Foundation, Director of Communications

SIFMA Foundation’s inaugural Director of Communications will drive the organization’s Communications strategy through our most ambitious growth phase. Armed with a portfolio of digital, print, social and web assets and working closely with the SIFMA Foundation President, the Marketing/PR Committee, and the Board of Directors, the Director of Communications will elevate SIFMA Foundation as the primary source, disseminator, and conduit of youth investor education. The role demands deep and broad experience across Communications in executing PR campaigns and earned/paid media strategies and developing/disseminating exciting collateral to consistently articulate and amplify SIFMA Foundation’s mission.

Role Responsibilities

We’re looking for a content connoisseur to develop and execute content strategies that drive traffic, generate leads, connect people with our programs, and tell our brand story. That’s where you come in. You'll be responsible for determining which formats best communicate various types of content, by persona, throughout the journey. Your writing should engage, educate, and entertain—while following SEO best practices. You’ll work closely with Program, Development and Marketing/PR teams to synthesize our unique value, break it down for the various audiences we serve to deliver compelling messages across a range of marketing channels. We’re a growing organization with a compelling vision and mission that we all are passionate about, so we also have an element of everyone rolls up their sleeves and takes on a new project or two when / if the need arises. We love new ideas and initiative. We love it when people bring new thinking to the table, and we do our best to enable people to grow their strengths.

Essential Passions

1. Content Connoisseur: skilled at unique content ideas and creating a plan for producing content that’s optimized for SEO
2. Digital Marketing Champion: broad experience creating content across websites, email, social media, SEM/PPC
3. Strategic Thinker: who can collaborate and perform extensive research to gain in-depth knowledge of all customer personas
4. Results and Testing: you’re driven by getting better and better results, and seeking out the data to understand the results so you can test more new ideas
5. The Product: how it works, the best way to show it off, how to talk about it
6. The Market: you stay up to date on the latest technology trends in the market, what people are saying about us as well as competitors, what might be a new technology
7. Working with Others: you are equally skilled at getting things done yourself as you are partnering and collaborating with others to get (a lot of) things done
8. Good Vibes: you’re as happy working on your own as laughing with your teammates

Essential Skills

1. Write content including blog posts, webinars, websites, infographics, videos, and other interactive content that is optimized for SEO
2. Stay updated on industry trends and adjust the content strategy as needed
3. Manage content timelines to ensure adequate distribution of content across all channels in a timely and efficient manner
4. Help maintain content marketing calendar
5. Analyze content marketing data to identify trends and assess how well content is performing
6. Collaborate with internal team and board committee members to review metrics to create future editorial concepts and ensure content alignment
7. Comfortable self-editing content while following SIFMA Foundation style guidelines to maintain a consistent voice for our brand
8. Bachelor’s degree from an accredited university is required and advanced degree preferred

We want someone who has marketing campaign and content experience and will come in and not just execute on our campaigns but make improvements that will help accelerate our results. We want someone that can work with our team of marketers to up our game in this space and partner with the team to bring in leads. At SIFMA Foundation, we move fast, we inspire each other every day, and we love helping our target audience grow through extraordinary marketing. If this sounds like a place and a role where you’d succeed, we’d love to hear more about you.

About us:

The SIFMA Foundation promotes financial education in communities nationwide. Drawing on the support of industry, government, and educational leaders, SIFMA Foundation’s programs and tools strengthen economic opportunity for youth of all backgrounds, aiming to increase their access to the benefits of the global marketplace. With a 44-year history of educational leadership, the SIFMA Foundation has prepared 21 million youth for their financial lives through its acclaimed Stock Market Game™, InvestWrite®, Capitol Hill Challenge™ and Invest It Forward™ programs.

Benefits Include:

• Medical, Dental, Vision Insurance Plans
• Life and AD&D Insurance
• Short-Term and Long-Term Disability Insurance
• 401(k) with employer contribution
• Generous paid time off and holidays
• Eligible to work remotely (up to 2 days per week)

How to apply:

Please send your cover letter, resume and salary requirements to careers@sifma.org and indicate “SIFMA Foundation Director of Communications” in the subject line of your email.

SIFMA Foundation is an Equal Opportunity Employer and encourages interested individuals to apply.