The National Electrical Manufacturers Association (NEMA) develops performance Standards for Members in electrical and medical imaging industries. NEMA crafts and executes advocacy campaigns and provides analytical products to assist Member companies with business decisions.
The Public and Media Relations Manager is responsible for developing the tactical plans and content that ensure NEMA reaches its audiences through compelling storytelling and multi-channel advocacy campaign management, and is experienced producing material for the media, responding to media requests, and proactively securing placements in a variety of media outlets. The position develops, edits, and publishes written and visual content; promotes NEMA events; manages NEMA social media channels; and provides support to Members and Councils. The position collaborates with various electrical and medical imaging department heads to implement multimedia strategies to expand awareness of NEMA advocacy efforts.
Reporting to the Assistant Vice President Communications and Brand Management, this position demonstrates a superior ability to grow the Association’s reach through media placements, social media platforms and search engine rankings.
The position is in Arlington (Rosslyn), Virginia.
Internal and External Communications
Lead conception and creation of content and messaging for digital channels
Write and edit press releases, corporate communications, and stories ranging from research-heavy features to concise industry news
Create and manage dynamic materials for newsletters, presentations, podcasts, infographics, membership marketing, and promotional event collateral
Support advocacy initiatives by drafting media pitches, press releases, statements, advisories, op-eds, talking points, briefings, message tracks, fact sheets, blog posts, and more to deliver Association’s key messages to Capitol Hill and targeted media outlets
Collaborates with government relations team to conceptualize and create issue-oriented toolkits and Member resources on the Association’s Website
Create and maintain media contact database of key journalists, columnists and editors and work with Assistant Vice President Communications and Branding to develop strategic relationships with media contacts
Develop and track monthly analytical reports for the Senior Management Team on media placements
Online Content and Social Media
Oversee digital strategy and content creation and analysis for social channels and public websites to drive engagement and grow the Association’s reach
Create and manage all social media themes, messages, and calendar
Write and edit scripts for podcasts and videos, coaching speakers as needed
Create and execute attendee promotion strategy using promotional emails, social media channels, and run other placements as necessary to meet registration goals
Communications Support to Customers
Generate and pitch project scopes of work (SOW) to NEMA Sections and Councils to meet department revenue goals
Provide creative direction for the development of graphic, web, audio, and visual elements as outlined in approved SOW
Manage approved project budgets as outlined in the SOW
Experience and Qualifications
A bachelor’s degree in communications, journalism, or similar; graduate degree a plus
Five years of experience writing and editing with an in-depth knowledge of the Chicago Manual of Style
Minimum of four years of experience creating and measuring social media campaigns
Minimum of four years of experience developing and executing advocacy communications
Demonstrated leadership and team-building expertise in a results-oriented environment
Demonstrated competency of news media operations, including print, online, blogs, and social channels
Ability to conceptualize, write, edit, and schedule content for multiple publications
Ability to succinctly communicate messages, and customize to different audiences
Polished verbal and written communication skills and executive presence
Strong computer skills; Adobe Photoshop, Hootsuite, InDesign, Sitefinity experience a plus
NEMA offers a competitive salary and excellent benefits package, including paid holidays and personal time, flexible working hours, 401(k) plan, health/dental insurance, health savings plan, and partial pre-tax parking/Metro subsidy. Veterans are encouraged to apply.
Three examples of independently written or electronically produced pieces demonstrating proficiency within the Key Responsibilities and Qualification areas described above are required with application.