The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women's health care. Comprised of over 58,000 physician-members who are experts in women's health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support. With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us atwww.acog.org.
The College is currently seeking a Membership Marketing and Engagement Manager responsible for developing and implementing strategies to increase member awareness of and participation in organizational activities including ACOG programs, products, services, and events to generate earned revenue. This position is responsible for developing and executing compelling marketing strategies and messaging across channels to improve member engagement and communications to strengthen membership recruitment and retention. As an integral part of the marketing team, this role will collaborate with key stakeholders across the organization. This position will report to the Director of Marketing, collaborating closely with the Director of Member Strategy.Cover Letter Required.
As a result of COVID-19, ACOG employees are working in a temporary remote capacity. This is temporary, and normal business hours and in-office duties will return to normal once deemed it is safe to return into the office. Employees are expected to return to ACOG's National office located at 409 12th, Southwest Washington DC, 20024.
Key Duties and Responsibilities.
Develop and oversee governance, best practices and voice for member content and messaging to ensure effective and consistent organization-wide messaging with members.
Utilize market research to understand the needs, interests, motivations and demographics of current and prospective members to inform membership marketing efforts, as well as consumers for professional development and other ACOG resources.
Develop and/or oversee the development of compelling, brand-based member-focused content such as website information, articles, emails, presentations, videos, blog posts and social media posts.
Expand and diversify member reach for programs, events and products to increase revenue by using targeted marketing tools and tactics.
Work closely with the Membership team in developing communications for various channels (direct mail, email, social media, etc.) to member and non-member prospects. Develop compelling and engaging content tailored to the motivations, needs and interests of the target audience.
Track marketing campaign metrics to assess and analyze effectiveness of channels and messaging. Use metrics to determine which products and services are most values and report out on key performance indicators.
Serve as an integral part of the social media team, providing strategy, guidance and support.
Oversee the development and production of Today's Headlines, a daily e-mail of top health news of interest to ACOG members (ob-gyns and women's health care providers).
Oversee the strategy, development and implementation of Rounds, ACOG's digital news digest for members, Weekly Digest, and of other digital e-newsletters, including those for ACOG's districts/regions.
Provide communications consultation and liaison support to ACOG departments, working closely with ACOG staff. Provide review and guidance for content developed by other departments.
Build brand awareness and ensure that ACOG brand guidelines are enforced.
Analyze membership data to inform strategic planning for member retention and recruitment.
Works with the design team to develop member-focused graphic assets, advertisements for internal and external placements and collateral for all member campaigns and as needed for various initiatives
Develop processes, procedures and guidelines to facilitate the smooth operation of news and information products.
Develop and oversee member content governance. Assess needs and work with staff to develop communications.
Perform other duties as assigned.
BS/BA degree required, preferably in communications, or related field
5-7 years of experience in marketing communications in the health field, 3 -5 years association and membership marketing experience; and a minimum of 1-2 years of supervisory experience
Strong written and verbal communication skills, with a demonstrated proficiency in copywriting and developing member-focused content across channels (such as email, website pages, social media, e-newsletters, print materials)
Excellent management and leadership skills (i.e., creating and working in a team environment, analytical skills, interpersonal and communication skills)
Demonstrated customer service proficiency, exhibiting high standards of timeliness and responsiveness
Excellent problem solving and conflict resolution skills
Familiarity and basic proficiency using email platforms (MagnetMail) and presentation tools (PowerPoint)