The director of marketing and communications promotes ASBO International’s brand and image by managing and directing the activities and goals of the marketing and communications team. Responsible for helping the association reach its organizational objectives, the director of marketing and communications reports directly to the Chief Operations Officer and will work collaboratively with all staff to create cohesive, integrated marketing plans for membership, events, programs, education and our recently revised Corporate Alliance Partnership program. The director of marketing and communications manages and guides all ASBO International marketing, advertising, and promotional activities for optimal effectiveness.
Responsibilities include but are not limited to:
Creates brand recognition and supports all aspects of ASBO International brand management; upholds ASBO International’s established style across all marketing and communications collateral and promotional materials.
Manages and implements short- and long-term marketing strategies, working closely with all departments to increase ASBO International membership awareness and participation in ASBO International programs and services.
Oversees the marketing and communications team to execute the marketing plans for ASBO International programs, including awards and recognition, events, education, and membership.
Manages and approves the creation, design, and production of all marketing collateral and promotional materials, including electronic marketing, publications, enewsletters, brochures, print advertisements, direct mail, website, videos, social media, and other delivery channels.
Works closely with the Chief Business and Leadership Officer and Corporate Relationships Manager to ensure deliverables (content, advertising, reports etc.) are met for the Corporate Alliance Partnership program.
Develops and tracks metrics for all marketing programs, working closely with the marketing and communications coordinator and digital marketing coordinator to review analytics across various marketing channels and adapts marketing strategy as needed to increase effectiveness and achieve revenue goals.
Manages ASBO International’s online presence via website (asbointl.org) design and maintenance; develops timelines to ensure all information is up-to-date and accurate; consistently reviews content to ensure relevancy; approves all changes before pages are published; works with digital marketing coordinator to ensure SSO, SEO, and other web functions are performing properly.
Manages paid advertising relationship with advertising agency; manages relationships with external vendors including book publishers, database management, website hosting, and online networking.
Plans and administers marketing & communications budget.
Provides leadership and clear direction for direct reports: Marketing and Communications Coordinator, Graphic Designer, and Digital Marketing Coordinator.
Other duties as assigned.
Required Knowledge & Skills
Demonstrated skills, knowledge, and experience in the creation and execution of marketing and communications campaigns and activities.
Superior written and oral communication skills with the ability to convey information in an easy to understand, compelling, and engaging manner.
Excellent project and time management skills with the ability to multitask and work in a deadline-oriented environment.
Outstanding interpersonal communication skills with the ability to work as part of team and collaborate.
Strong proficiency in MS Office Suite, including Word, Excel, PowerPoint, and Outlook and Adobe PDF editing tools.
Experience working with Trello project management system (preferred).
Experience working with iMIS RISE website content management system (preferred).
Experience working with Informz or other email marketing provider (preferred).
A minimum of 5 years’ experience in marketing and communication with 3 years in a supervisory role preferred.
ASBO is located in Ashburn, VA. Currently ASBO staff are working remotely. Ideally, candidates will live in a commutable distance to Ashburn and be able to be in the office a few days a week once the decision is made for staff to return.
Please send your resume and a cover letter with salary requirements to email@example.com. Please put Director of Marketing & Communications in the subject line of the email. Thank you.
Founded in 1910, the Association of School Business Officials International (ASBO) is an educational association that supports school business professionals. ASBO International is committed to providing programs, services, and a global network that promote the highest standards of school business management, professional growth, and the effective use of educational resources. For more information, visit asbointl.org.