Under the supervision of the director of marketing and communications, the content specialist contributes to the content creation process for Association marketing and communications efforts across all platforms; creates campaigns; creates web content and manages website redesign. This position will move forward communications and marketing efforts by creating valuable content and measuring its impact on relevant audiences.
In collaboration with the marketing and communication team, helps to create and implement content strategy across all platforms including e-newsletters, magazine, blogs, emails, social media, and web.
Conducts research and assist in the development and execution of content campaigns for relevant industry issues.
Contributes to the creative marketing content that promote ATSSA events and programs.
Creates, proofreads, and edits content and process for all the Association’s e-Newsletters including, Roadway Safety News Break, Foundation and Training Newsletter.
Writes, edits and proofreads content across all platforms.
Oversees the organization and development of web content, acts as the project manager for website redesign in order to create a state-of-the-art web
Collaborates on and coordinates video projects as needed to include creative story-boarding, planning, shoot and distribution
Contributes to the creation of social media content and how to leverage each for various projects.
In collaboration with the marketing and communication team, pushes out communications (special editions, etc.) as requested.
Coordinates and performs administrative tasks related to publications and special projects.
Attends ATSSA meetings and events, chapter meetings and industry events when assigned.
Manages vendor relationships as needed.
Provides back-up to other department positions as requested.
Other duties as assigned.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
Education & Experience – A bachelor’s degree and three to five years of relevant work experience as a writer, editor or content creator; relevant experience may be substituted for a degree; experience creating content across a variety of platforms including magazines, e-newsletters, e-mail, web and social media; experience proofreading and editing a variety of content; experience with developing and organizing web content and exposure to web best practices, SEO and usability.
Skills and Knowledge – Organized; ability to work effectively under deadlines and prioritize assignments; ability to work independently and collaboratively across the association; superior writing skills; excellent spelling, grammar and punctuation using AP Style, ability to create clear and compelling communications; ability to think critically and deploy content development and planning strategies; demonstrated ease with digital technology and eagerness to learn new software and use it to move forward marketing and communications initiatives; Experience with Adobe Creative Suite, social media platforms and analytics, email marketing platforms (Real Magnet), HTML and Content Management Systems, PR Software (Cision).
Light occasional travel to industry and ATSSA events.
Reports to director of marketing and communications.
The American Traffic Safety Services Association is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.
Telecommuting is allowed.
About American Traffic Safety Services Association
The American Traffic Safety Services Association, an international trade association, is located in Fredericksburg, Va. Since 1969, ATSSA has represented companies and individuals in the traffic control and roadway safety industry. Over 1,600 ATSSA members provide the majority of features, services and devices used to make our nation's roadways safer. These include pavement markings, road signs, work zone traffic control devices, guardrail, and other roadside safety features.