In this highly visible role as Vice President (VP) of Communications & Marketing, you will position the Medical Device Innovation Consortium (MDIC) in the media and the medical technology community as the go-to resource and thought leader for advancing medical device regulatory science. You will be a vital contributor to our rapidly growing team and a catalyst for advancing our mission of improving patients’ lives by accelerating access to innovative, high-quality, safe, and cost-effective medical technologies and innovations.
Supported by a team of two and working closely with the Director of Marketing, NESTcc Division, you will raise our profile and increase our national prominence through earned high-value media placements, social media, strategic outreach to key audiences, and speaking engagements. You will create high-value content and a coordinated and robust means of disseminating information across our portfolio, improving our brand identity and positioning. MDIC is the first ever public-private partnership created with the sole objective of advancing medical device regulatory science for patient benefit.
MDIC works on science, not policy. We bring together representatives of the FDA, National Institutes of Health (NIH), Centers for Medicare & Medicaid Services (CMS), industry, nonprofits, and patient organizations to improve the processes for the development, assessment, and review of new medical technologies. Our unique partnership with the FDA is a great benefit to our members and partners. By improving our visibility and creating strategies to further increase attendance at our events, you will enhance our connection and engagement with our stakeholders and impact member acquisition.
Serve as an integral member of the leadership team, helping drive the organizational strategy as we continue to grow and expand.
Broaden our presence and deepen engagement from our followers on social media.
Arrange for our leadership team to speak at key industry events and engagements.
Form industry connections that enable MDIC to be known as a go-to resource.
Update our website and improve our SEO to be more accessible and engaging for a variety of audiences.
Repurpose our existing content and resources to be more visually appealing and digestible for a broader audience.
Implement strategies to expand our audiences for new and existing initiatives.
Supervise the development and implementation of communication initiatives aimed at increasing engagement in outreach activities.
Build a strategic marketing operation to achieve the objectives of organization goals, such as improving market penetration and increasing the relevance of MDIC.
Strengthen our marketing strategy by developing a program that drives the acquisition of new members, strengthens our position with current members, increases interest and participation in our events and initiatives, and drives revenue and engagement opportunities.
?Align department priorities and activities with strategy, initiating business plans and reports, and developing and managing budgets.
Optimize the CRM system and marketing automation tools. Monitor dashboards and analyze the data for impact.
Manage and coach the team, motivating employees and supporting their professional development and growth. Utilize their abilities to maximize effectiveness.
15 or more years leading communications and marketing, strengthening an organization’s visibility and positioning. Prior success increasing brand awareness, promoting brand value, generating demand, and nurturing customer satisfaction.
Experience working in a membership-based organization is a plus, ideally for a relevant industry (medical technology, medical devices and software, healthcare, nonprofit, regulatory, patient safety, device diagnostics, digital health, medical device software, data science and/or data research, life sciences, etc.).
Ability to develop content and create messaging that resonates with audiences in the medical technology sector, optimizing dissemination through relevant channels (e.g., press, social media, events, digital communications).
Experience leading a team of marketing and communications professionals. Adept at managing budgets and external vendors.
Previous experience with B2B healthcare and IT-related solutions is a plus.
Experience working in a fast-growing and dynamic work environment is a plus. Ability to be flexible and work collaboratively within teams and across an organization, including with virtual teams.
Metrics-driven. You extract data from a variety of sources to produce meaningful reports. You go beyond providing numbers and advise on how to apply the data to produce the desired results.
Clear communicator. You can make highly technical information digestible and know how to convey complex information to diverse audiences.
Results-driven. You smoothly manage through ambiguity, easily shifting gears, reprioritizing, and staying focused on outcomes. You consistently achieve results, even under tough circumstances.
Project manager. You allocate and optimize resources, assign responsibility, manage timelines, reduce risks, and get the project done.
Team builder. Your commitment to working as both a leader and team player contributes to a positive team spirit and motivates others to action. You build strong teams that apply their diverse skills and perspectives to achieve common goals.
Collaborative. You work cooperatively, seeking to understand concerns and realistically manage expectations. You find common ground and build consensus for workable solutions. You know how to take a stand and disagree without being disagreeable.
What’s Attractive to the Right Candidate?
You will be joining an organization whose mission is to make life better for patients.
MDIC is non-partisan and serves as a neutral forum where organizations can come together to enact real change. We have a strong, engaged board.
Your work supports the potential to dramatically advance regulatory science for medical devices, accelerating medical device innovation, leading to better informed and more empowered patients, and improving healthcare outcomes for every American.
You will not just be a cog in a wheel, rather, you will have an active voice as a key contributor. We work together and succeed together, and your ideas and input will be an integral part of our success.
We offer an excellent compensation package including health, dental, vision, and life insurance, paid time off, 403(B) plan with match, short-term and long-term disability insurance, and more.
Simply email your resume to Aileen Hedden at email@example.com with “MDIC – VP of Comm & Marketing #2021-2621 ASAE” as the subject of the email.
Please note: our practice is to not disclose the salary ranges our clients would consider. Any salary information included in this posting was estimated without our input.
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