ACNM seeks a growth minded marketing professional who is interested in being part of the solution for addressing the maternal health crises in the United States. We seek a rising star for the position of Associate Director, Marketing and Communications (AD). This position will be a part of the staff leadership team and will lead the development of an integrated marketing and communications strategy that incorporates a wide range of activities to meet ACNM strategic goals. The AD oversees marketing, media relations and communications and will have a key leadership role in supporting the future growth of ACNM by providing expertise to identify opportunities for program expansion, increased engagement of members, and raising awareness of the profession of midwifery as part of the solution for our country’s maternal health crises.
Key responsibilities include: 1) development and implementation of integrated and targeted marketing plans, including key performance indicators to measures success; 2) assessing our communication vehicles and marketing tactics (Quickening, the online news site; social media channels; e-mail blasts; website; weekly Midwifery Now e-newsletter; and weekly ACNM Brief e-newsletter) to determine member value and making recommendations for changes, if required; 3) supporting and advancing ACNM’s brand awareness among key stakeholders; and 4) supporting and advancing membership recruitment and retention strategies that incorporate best practices in diversity, equity and inclusion.
The position oversees the Marketing and Communications Coordinator.
Duties and Responsibilities
Working across the ACNM staff team the AD will collaborate to develop, manage and oversee the implementation of integrated marketing strategies to raise awareness of the profession of midwifery, promote our advocacy and legislative efforts, grow attendance at ACNM education events and collaborate with our philanthropic partner, the Foundation, to implement fundraising plans toward a mutually beneficial end. The AD will recommend tactics that take into account best practices in digital marketing and will collaborate with IT staff on ensuring ACNM systems are aligned and configured to effectively measure marketing tactics.
The AD will be responsible for managing media relations outreach and will develop a media strategy to showcase ACNM's brand, achievements, members, policy priorities, and advocacy work. Responsibilities will include:
Regularly securing coverage for ACNM in identified media outlets to reach consumers, health professionals, and other stakeholders.
Proactively identifying new media opportunities related to current news, trends and issues.
Responding to media inquiries, connecting reporters with member content experts and staff, and providing follow-up as needed.
Drafting and producing media releases, statements (in conjunction with content experts), talking points, letters, and other messaging content.
Tracking, assessing, and regularly reporting on the achievement of media-related goals.
Communications Content Production
The AD will oversee the development and production of organizational digital and print materials including the ACNM Annual Report and the Annual Meeting Program, logo, and Schedule at a Glance. Responsibilities include:
Developing schedules and managing production workflows to produce high quality materials following agreed-upon timelines.
Working with graphic designers to oversee the design and layout of ACNM materials and graphics to ensure high-quality design; a strong, consistent, professional visual identity; and alignment with brand standards.
Providing editorial support as requested to ACNM departments and staff.
Updating content for Midwife.org and DiscoverMidwives.com and creating content for annualmeeting.midwife.org as needed.
Reviewing weekly content for ACNM Brief, ACNM’s clinical e-newsletter and Midwifery Now, ACNM’s informational e-newsletter, writing association news items and proofing the e-newsletters; serving as liaison to vendors; and tracking ad revenue and metrics.
Assisting in the oversight of ACNM's social media presence.
Digital & Print Communications Oversight
The AD will provide overall editorial direction of Quickening, ACNM’s online member news site, along with the printed “best of” editions of Quickening, and will collaborate with leadership, staff, and membership to identify content that best meets members’ needs. Additionally, the AD will ensure the smooth, effective management of the Quickening website, and the regular scheduling and publication of Quickening content. Additional responsibilities will include:
Cultivating regular and occasional contributors to ensure a consistent flow of content.
Reporting and writing content about ACNM activities and members, as needed, using journalistic and storytelling techniques.
Developing and implementing plans to market, measure, and assess digital and print Quickening to maximize readership.
Developing and implementing strategies to generate and optimize revenue related to digital Quickening; managing the invoicing of related advertising as needed.
The AD will serve as the staff liaison to the Publications Committee to facilitate development of new and revised ACNM publications.
The position may collaborate with and provide advice to the ACNM Membership Marketing Committee as needed.
Education and Experience:
Bachelor’s degree in marketing, English, communications, journalism, or similar field.
7 years’ or more experience in marketing/communications/media (preferred).
Experience with Web and digital marketing.
Demonstrated knowledge and experience in social and digital communication for a nonprofit organization.
2-3 years’ experience in managing projects. Experience in coordinating multiple projects simultaneously and meeting tight deadline.
Strong written and verbal communication skills, including versatile writing skills and strong, accurate proofreading skills.
Strong team player with ability to work collaboratively with colleagues as well as be an independent, creative, and resourceful self-starter.
Strong customer service focus, consistently demonstrating courteous, cooperative, and helpful behavior to all internal and external contacts, accountability, follow-through, and close attention to detail.
working knowledge of the following preferred: WordPress, Excel, Adobe InDesign, PowerPoint, email marketing programs, Hootsuite, Canva, and similar tools.
Highly proficient basic business writing skills required. Marketing writing skills a plus.
Proficient in Email development and management, along with knowledge of and experience with marketing automation software.
Proficient in social media tools (Twitter, Instagram, Facebook, LinkedIn, and Hootsuite).
Excellent written and verbal communication skills.
Analytical skills to summarize and analyze business activities.
Knowledge of Association Management Systems.
Ability to manage multiple assignments.
Motivated self-starter with a positive attitude; able to work independently and under pressure to meet deadline
Ability to receive instruction from supervisor and prioritize responsibilities and time as required.
Ability to work under direct supervision and follow standard procedures to accomplish assigned tasks.
Excellent attention to detail and good follow through, including proactive status updates and communication with team members.
ACNM's Organizational Norms/Core Values
Respect - Works collaboratively to develop positive relationships and treats staff, volunteers, and stakeholders in a manner that promotes fairness, inclusivity, teamwork, and the accomplishment of ACNM's strategic goals.
Customer Service Focus - Proactive, professional, and responsive to meeting the service expectations of all customers; both internal and external to ACNM.
Teamwork - Leverages knowledge and diversity across the organization to enhance the work of ACNM and works collaboratively to develop positive relationships with staff, volunteers, members, and other stakeholders to achieve the shared ACNM goals.
Transparency - Engages in openness, communication and accountability of ACNM business processes and decisions.
Accountability - Displays honesty and truthfulness, confronts problems quickly, and displays strong commitment to the success of the ACNM including a willingness to accept full responsibility in meeting ACNM's core values and work performance.
The incumbent is able to:
Sit for prolonged periods.
Communicate with individuals by telephone, e-mail and face-to-face.
Work at a computer for prolonged periods.
Travel on occasion.
Internal Number: ADMC -01
About American College of Nurse-Midwives
The American College of Nurse-Midwives (ACNM) is the professional association that represents certified nurse-midwives (CNMs) and certified midwives (CMs) in the United States. ACNM sets the standard for excellence in midwifery education and practice in the United States and strengthens the capacity of midwives in developing countries. Our members are primary care providers for women throughout the lifespan, with a special emphasis on pregnancy, childbirth, and gynecological and reproductive health.