Marketing Specialist

DESCRIPTION:

Under the direction of the Manager, Marketing and Communications, participates in the development of and implementation of various marketing communications strategies that contribute to the achievement of SCCM objectives. 

RESPONSIBILITIES: 

• Writes compelling copy and develops effective messaging, design, and content delivery strategies, while ensuring scientific/medical accuracy, cost effectiveness, and?appropriateness for SCCM audiences.
• Consults with business line leaders and cross-departmental teams on goals and helps develop and execute strategic marketing communication initiatives for events, products, grants, and membership to achieve the Society's overall objectives.
• Coordinates the production and placement of SCCM resources, events, and products in communication channels (e.g. eNewsletters; emails; print journals, brochures, and magazines; apps; social media; search; and website).
• Helps develop and implement SCCM’s visual identity and brand, ensuring their accurate, consistent, and positive portrayal in all marketing materials in support of business lines.
• Identifies optimal target audiences, utilizing member management software to segment internal contact lists and securing external mailing lists.
• Understands and utilizes key metrics, including response rates, sales figures, and demographics of campaign responders to inform adjustments in ongoing marketing communications strategies.
• Works closely with the Manager, Marketing and Communications to develop schedules for creative development, proofing, production, and delivery.
• Manages individual project timelines and implementation of marketing communications tactics within an assigned budget.
• Coordinates a team of creative services vendors, including designers, printers, mail houses, post office, telemarketers, and mailing list brokers, to meet overall objectives.
• Coordinates interdepartmental staff in proofing review cycles for promotional pieces, ensuring that all promotions meet the Society's standards for accuracy, style, quality, and effectiveness.