Marketing Manager

Association Forum is seeking a Manager of Marketing to lead our member engagement initiatives. Reporting to the President & CEO, the Manager, Marketing is responsible for maintaining a unified brand experience and consistency in tone and quality across all platforms. The Manager will manage the Marketing team and vendor/partners and is responsible for marketing strategy, project management, and implementing marketing initiatives and strategies that reflect Forum’s organizational goals and vision. The Manager will bring innovation and creativity to Forum programs, business development discussions and the customer and volunteer experience.

This is a unique opportunity to join an established and respected leader in Association management. If you are a Marketing leader who is passionate about creating innovations in membership engagement, we encourage you to apply!

The Manager, Marketing is responsible for:

• Project Management
  • Manage a team to execute social media, email and web edits
  • Create and maintain project plans for all outbound communications
  • Ensure work is assigned appropriately and completed on time
  • Manage a Graphic Designer
• Strategy & Branding
  • Develop annual Marketing/Communication Tactical Plan
  • Develop event-specific Marketing/Communications Tactical Plans
  • Collaborates with stakeholders to develop marketing and messaging plans, member segmentation strategies and identifies opportunities to grow and engage members
  • Executes tactics in marketing plans and proactively manage production process (develops timelines and ensure contributors are held accountable)
  • Gathers and translates data into actionable insights; collaborates with internal teams to implement the appropriate actions
  • Creates and manages the development and delivery of digital content to amplify the organizational voice
• Email & E-newsletters
• Develops and executes against editorial calendars and enforces deadline
• Executes all HTML e-mails – codes message; manages quality control process
• Tracks email analytics and suggests how to improve open rates and engagement
• Facilitates production of digital publications
• Website
  • Maintains website calendar for ongoing department review and updates
  • Prepares content for webpages as needed
  • Edits copy
  • Provides monthly analytics reports, makes recommendations to improve the user experience
  • Supports execution of paid ad placement on the Forum website
  • Monitors virtual communities; supports community development, engagement and maintenance; assists with metrics collection and assessment
• Social
  • Assists in managing social media strategies and execution
  • Provides performance metrics across all social channels with recommendation on how to use the data to improve the user experience and achieve organizational goals
  • Supports execution of paid social ad placement
• Other
• Staff liaison to the Association Forum Committees as assigned
• Coordinates projects with vendors
• Stays abreast of industry trends, participating in educational opportunities, reading trade publications, attending events, etc.