The Marketing and Membership Manager, reporting to the Executive Director and CEO with the ability to work remotely anywhere within the United States, will have the unique opportunity to join a dynamic, creative, high-performing team that is working in partnership with its members to advance the operations and strategy of this 83 year-old Society. SPA has recently restructured its staffing model and created this new position to help achieve its 2018-2021 strategic growth goals, including the implementation of association management structures, a new membership database, a revamped website, support for SPA’s leadership communities, and the infusion of diversity and social justice throughout the Society’s programs and services.
Specific Responsibilities of the Position:
Marketing and Communications
Develops, manages, and implements short- and long-term marketing strategies, working closely with staff and volunteer leaders to increase SPA’s membership awareness and participation in SPA’s programs and services.
Develops and executes annual communication plans corresponding to Society activities and member activities that raise the relevance of SPA and personality assessment.
Communicates the Society’s priorities, program investments, and contributions to psychology that focuses on supporting and inspiring researchers, clinicians, and academics.
Creates brand recognition and supports all aspects of SPA brand management; develops and upholds SPA’s style across all marketing and communications collateral and promotional materials.
Develops and executes the creation, design, and production of all marketing collateral and promotional materials, including electronic marketing, publications, enewsletters, brochures, print advertisements, direct mail, website, videos, social media, and other delivery channels for SPA programs, including awards and recognition, events, education, and membership.
Tracks metrics for all marketing programs, working closely with Executive Director to review analytics across various marketing channels and adapts marketing strategy as needed to increase effectiveness and achieve revenue goals.
Manages SPA’s online presence via website (personality.org) design and maintenance; develops timelines to ensure all information is up-to-date and accurate; consistently reviews content to ensure relevancy; ensure SSO, SEO, and other web functions are performing properly.
Manages relationships with external vendors including book publishers, database management, website hosting, and online networking.
Cultivates relationships with subject matter experts, clinicians, academics, and leaders for content knowledge, story ideas and sources.
Directs the development, implementation, and evaluation of comprehensive, coordinated membership marketing strategies to communicate “Why SPA?” and its value to members with a focus on their first 24 months as members, and promote SPA’s member value, events, and publications to members and potential members across roles.
Membership Engagement and Access Programs:
Serves as the lead staff liaison with many of SPA’s volunteer constituent groups, including SPAGS, Interest Groups, location-based chapters, including our International groups, Early-Career Professionals, and Diversity and Social Justice Committees. Partner to create upcoming priorities including expanding our new member on-boarding initiatives and increase of membership benefits.
Evaluates and develops additional programming and initiatives with regards to SPA’s Awards.
Hosts new member webinars/chats for deeper engagement/connection to the society.
Engages with partner organizations to collaborate on existing mentoring programs and over time developing our own programs.
In close collaboration and partnership with the Operations Director, execute key elements of member outreach, expansion, onboarding, and engagement efforts in collaboration with key volunteer leadership and other SPA staff to increase membership.
Assists the Executive Director in creating plans for increased access and programming for individuals from traditionally underrepresented and historically disenfranchised populations.
In partnership with SPA Leadership, creates and hosts trainings, workshops, and webinars, including an annual volunteer leadership training and staff trainings.
Assists in the execution of conferences/workshops and other services with duties including, but not limited to:
Creation of initial in-person and virtual program event websites and management of the registration pages for in-person events;
Assisting with program management logistics (including, but not limited to, speaker mailings, contracts, reimbursements, registration lists, name badges, e-mail correspondence, volunteer management, assembly of conference/workshop materials, leadership rosters, certificates of attendance, BEOs, evaluation, etc).
In partnership with the Operations Director, manages the SPA’s Continuing Education process ensuring data integrity, document management and control, and consistent business rule application to all CE Registry records and CE Provider records in the related systems.
Education and Experience:
Bachelor’s Degree Required.
Minimum of three (3) years of experience with marketing and communications, social media management, diversity and equity programming, affiliate/chapter relations, educational program development, and/or an equivalent combination of relevant experience and education/training required.
Must have technical proficiency with the Microsoft 365 Suite, including Word, Excel, Outlook, Forms, and Google Drive.
Experience with Adobe Creative Suite and video editing programs.
Experience with a wide range of communications and marketing tools, including print/direct mail, online/social media, and e-mail.
Experience with Content Management System (CMS), desired experience with WordPress, and website development and proficiency in managing social media platforms and executing strategy.
Experience working with a global academic society or non-profit organization and/or association is highly preferred.
Skills and Abilities:
A demonstrated commitment to creating an organizational culture that centers diversity and social justice.
Polished writing and editing skills; strong knowledge of grammar and syntax; substantive editing, copyediting, and proofreading skills, with exceptional attention to detail.
Proven track record of successfully conceptualizing, executing, and evaluating new initiatives/programs.
Flexibility and drive to both quickly and accurately execute multiple priorities, tasks, and complicated detailed work in an organized fashion in a fast-paced environment with changing priorities and tight timelines
Exceptional interpersonal skills with the ability to build relationships inside and outside the organization with stakeholders, customers, and colleagues.
Ability to take initiative, use sound judgment, resolve problems diplomatically and discreetly, and work effectively, independently, and cooperatively with all levels of staff and constituents.
Strategic and creative thinker with proven problem-solving skills in a constantly evolving environment.
A pro-active and can-do attitude, even when working under pressure or tight timelines.
Ability to work effectively via videoconference and remote communication channels.
Proficiency in languages other than English is a plus.
Interested applicants should submit a cover letter, resume, and salary requirements in a PDF format to email@example.com with the subject title "Marketing and Membership Manager Application-Your Last Name", e.g. Marketing and Membership Manager-Victoria. Please also feel free to submit work samples highlighting your design and/or writing skills, as well!
SPA is committed to ensuring the diversity of our team, and we strongly encourage individuals from traditionally underrepresented or historically disenfranchised populations, including candidates of color, those who identify as Native American, LGBTQ, women, people of low-income backgrounds, and those who are differently-abled, to apply for this role.
Telecommuting is allowed.
Additional Salary Information: SPA offers a competitive benefits package that includes an ICHRA, up to 8% retirement contribution, annual professional development funds, and a flexible and collegial collaborative work environment.
About Society for Personality Assessment
The Society for Personality Assessment (SPA) is the largest international organization dedicated to the development of methods of personality assessment, the advancement of research on their effectiveness, the exchange of ideas about the theory and practice of assessment, and the promotion of the applied practice of personality assessment. Currently with 1,000 members across the world which include clinicians in private practice, forensic assessors, researchers in private and public settings, and educators in academic settings, the Society is uniquely situated to bring together researchers and practitioners to discuss the importance of assessment. SPA is dedicated to creating an intentionally inclusive Society both for its staff and its members. We do not discriminate on the basis of all social identity dimensions, which include, but are not limited to, ability, age, ethnicity, gender identity and expression, immigrant status, national origin, race, religion, sex, sexual orientation, socioeconomic status, and veteran status, in any of its principles, policies, programs, publications, and practices.