The Marketing Campaign Manager is responsible for overseeing the development and implementation of marketing campaigns for the Society to promote conferences, training programs, membership, products and other services. Working closely with colleagues in the Marketing Communications Department and business line leads across ISPE, the Marketing Campaign Manager will be responsible for the Society’s omnichannel promotional campaigns, to include all aspects of marketing project planning and execution, budget development and management, and campaign performance monitoring/reporting. He/she will manage and coordinate implementation of all marketing efforts, to include but not limited to digital advertising, SEM and SEO, email marketing, social media activity and print promotions.
This is a full-time salaried position with benefits that may be based either in ISPE’s North Bethesda, MD. or Tampa, FL. offices.
Principal Duties and Responsibilities:
Develop and ensure full execution of strategic marketing plans and tactics for key ISPE products and services. These plans encompass marketing of conferences, trainings, meetings, exhibits, advertising, publications, electronic products, membership, etc.
Manage Marketing/Communications projects to meet timelines and budgets; review and advise internal stakeholders on marketing campaign projects; and manage cross-functional relationships
Coordinate database queries for direct mail market list segmentation
Maintain and present to internal staff plans and progress reports on marketing campaigns for select projects.
Help create an organizational marketing strategy and plan to promote and support ISPE, its products and services, and enhance ISPE’s international reputation.
Develop, coordinate, and analyze marketing campaigns to achieve participation, engagement and revenue goals for events, membership, and other products and services.
Support marketing campaigns and strategy by gathering demographic and market research
Develop and manage marketing-related budgets.
Use marketing analytics to understand campaign results and refine efforts.
Provide quality assurance support (review, proofreading, etc.) in the creation of marketing materials such as promotional emails, advertising copy, exhibits and displays, marketing text and handout materials to better market products and services.
Develop and maintain a schedule of all communications outreach and marketing efforts to include project, due dates, audience, delivery method and actual date disseminated or launched. Coordinate the scheduling of marketing email, digital and print campaigns to optimize customer experience and marketing impact.
Develop reports following the delivery of programs (conferences, training programs) and launches of products detailing marketing effectiveness and impact, as well as lessons learned.
Requirements & Qualifications:
Bachelor’s degree in marketing, communications, public relations or related field.
Minimum 3 years’ experience managing and conducting omni-channel marketing campaigns.
Strong understanding of customer and market dynamic and requirements
Demonstrated experience using marketing analytics to inform and improve campaign strategy
Knowledge of digital marketing tactics -- including social media, websites, blogs, paid advertising, paid search, etc. -- to market programs and services
Experience managing lists for marketing campaigns
Experience managing marketing campaign budgets in excess of $100K per year
Experience with nonprofits or member associations preferred
Superior written, proof-reading, and oral communications skills.
Experience writing marketing copy for a scientific/technical target audience.
Fluency with common office applications, including MS Office (Excel, Word, Outlook), Adobe software products, and related technologies.
Exceptional organizational skills and attention to detail and quality.
Proven ability to successfully manage multiple marketing/promotional campaigns in parallel.
Experience creating and testing new approaches for promoting products and services.
Excellent interpersonal skills, inspire trust, motivation, and confidence with internal and external stakeholders.
Additional Skills for Success:
Excellent communication skills to inform team members on process and procedures, and to problem-solve in a team environment
Strong collaborator with ability to work across various departments and teams to create results
A positive attitude – maintaining poise and professionalism in stressful situations
Strong attention to detail
Enthusiastic and willing to learn
A people person who is excellent at working with other people, teams, and building relationships
A problem solver – keen to understand customer needs and offer solutions
ISPE, the International Society for Pharmaceutical Engineering, is the world's largest not-for-profit association serving its Members by leading scientific, technical and regulatory advancement throughout the entire pharmaceutical lifecycle. ISPE is committed to the advancement of the educational and technical efficiency of its members through forums for the exchange of ideas and practical experience.
Founded in 1980 by a handful of people who believed the pharmaceutical industry needed an organization that would deal with practical applications of science and technology for technical professionals. The much-needed forum provided by ISPE began with a Membership of engineers in North America. In time, ISPE Membership expanded beyond engineering to include a broad representation from pharmaceutical professionals.
ISPE is the Society of choice for nearly 22,000 pharmaceutical manufacturing professionals in 90 countries. Visit www.ispe.org for additional Society news and information.
ISPE offers excellent benefits including medical, dental, vacation, paid holidays, 401(k) with match, and more.