Communications/Editorial, Graphic Arts/Design, Information Technology and Web
4 Year Degree
We are hiring a talented specialist to manage our search engine optimization (SEO), Pay-per-Click (PPC), and ASAM.org website presence. You will be responsible for identifying and executing opportunities to improve our organization website(s) and our content’s search rank for key terms at the top, middle, and bottom of our marketing funnel. We are looking for someone who has a basic level of design experience in Adobe Creative Suite (Illustrator, Photoshop, Premier, and InDesign).
Conduct website journey research, and help our team optimize our website, marketing touchpoints, and conversion approach accordingly.
Collaborate on the development and execution of SEO content for website. Including subject matter experts, designers and strategists.
Manage of organic search engine performance and PPC including providing data analytics and insights.
Stay up-to-date with the latest trends and changes with SEO and the major search engines.
Maintain of all our online branding protocols located at ASAM.org in Sitefinity CMS and several other lead generation microsites hosted in WordPress CMS.
Implement and maintain privacy adherence and incorporate them with lead generation content produced from the websites.
Remove any “dead” links and respond to issues with site functionality across organization.
Create mock-ups for proposed content pages/landing pages for lead generation and update all website pages as needed.
Provide support and monitor ASAM member-only online community forums planned for future.
Serve as back-up designer during peak volume times; design basic flyers, business cards, web banners, email headers, etc.
Website maintenance, SEO and PPC optimization 60%
Website content and template implementation 20%
Digital Design 20%
Minimum 2 -3 years’ experience with data-driven SEO analysis and optimization
Thorough knowledge of search ranking and optimization factors and key algorithm updates.
Proficient in web analytics and keyword tools. (SEMRush, Google analytics)
Solid understanding of HTML/CSS/Java script
Demonstrable basic level of experience in Adobe Creative Suite (Illustrator, Photoshop, Premier, and InDesign).
Excellent written communication skills.
Bachelor’s Degree Preferred or experience in related field
Experience with Sitefinity CMS and/or WordPress CMS is a plus.
ASAM is a medical professional society representing more than 6,500 members with 50+ staff and a $10M annual operating budget. It is an energetic, fast-paced organization with multi-faceted opportunities in the area of addiction medicine.