Americans for the Arts builds recognition and support for the extraordinary and dynamic value of the arts and serves, advances, and leads the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. The vision of Americans for the Arts is that the arts are recognized as integral to the lives of all people and essential to healthy, vibrant and equitable communities across the nation. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. Americans for the Arts has headquarters in Washington, DC and a second office located in New York, NY.
The Marketing and Communications Department leads Americans for the Arts’ efforts to ensure that the organization is effectively reaching a broad spectrum of stakeholders, media, and strategic partners with the best messages, products, and services. The department builds recognition for the important work of Americans for the Arts, and the arts in general, to stakeholders, potential stakeholders, and beyond. This work centers on implementing strategies for strengthening brand recognition and clout, increasing media attention for the organization and for the impact of the arts in America, and creating and disseminating materials and messages that demonstrate a strong and recognizable brand for Americans for the Arts.
The Membership Manager is a member of the Marketing and Communications department and is responsible for recruiting and retaining members of Americans for the Arts and building and strengthening relationships with these members. They work with other Marketing and Communications team members and staff in departments across the organization to drive membership growth throughout all phases of the member lifecycle, including prospecting and recruitment, welcoming and orientation, ongoing engagement and renewal, and campaign evaluation.
The Membership Manager addresses issues of recruitment, retention, engagement, and perceived value, and creates and implements strategy to increase membership and earned revenue. This means attracting a dynamic and diverse membership, providing high-quality customer service, communicating the value of membership, and ensuring members feel a strong connection to Americans for the Arts.
KEY DUTIES AND RESPONSIBILITIES
Key duties and responsibilities include, but are not limited to:
Americans for the Arts’ membership program serves about 2,000 organizations and 1,500 individuals. In all, about 6,000 people receive membership services generating about $405,000 in annual revenue each year.
The Membership Manager, working with the Vice President of Marketing and Communications, will pursue a 10% increase in revenue within the first year.
The Manager creates strategy for new recruitment, retention, and the advancement of members to higher membership levels and leads all aspects of these campaigns, assisted by the analysis and research work of the Data Analytics and Insights Coordinator.
The Manager develops and updates a calendar of membership activities and campaign work and maintains strong files of mailing and fulfillment samples, schedules, reports, contracts, and invoices for all campaigns.
The Manager will create a new member recruitment toolkit and coordinates with program staff and Development on outreach and solicitation as well as coordinating and collaborating with the separate recruitment efforts of the Americans for the Arts Action Fund.
Membership Cross-Department Team Leader
The Membership Manager leads a team of Americans for the Arts staff who travel frequently and engage with both current members and new member prospects. The Manager meets regularly with this team and coordinates outreach pre and post travel to leverage in-person connections.
They work with staff liaisons across all departments to help deepen relationships with key members and member partners, identifying potential opportunities for increasing membership levels.
The Manager works and coordinates regularly with the database team to ensure that member benefits are updated in the database.
They ensure that membership procedures, forms, and records, are all in excellent shape by working cross-departmentally with staff related to database, accounting, programming, events, and marketing.
The Manager serves as the voice of membership, working cross-departmentally to increase the value and clout of membership across all programs, while also maximizing revenue for the organization.
Membership Retention and Benefits
The Membership Manager assesses and updates existing membership benefits including identifying potential new opportunities.
The Manager provides excellent customer service to members including regular phone “office hours” and responding to member email requests.
They create and coordinate written content that celebrates members and offers them needed tools through communications channels including newsletters, social media, the web, and membership materials such as one-sheets and brochures.
The Manager maintains appropriate sections of the Americans for the Arts website, and will post, tag, and track to increase engagement.
They manage the “all-member” listserv and work with the Local Arts Advancement department on regular membership briefings through the online ArtsU platform.
The Manager coordinates the Job Bank and maximizes revenue working with the Job Bank vendor and the Marketing Manager.
The Membership Manager ensures that members, both current and new, understand the value of membership and are using benefits effectively.
They work with members to grow their membership levels over time with an aim of increasing earned revenue and better engagement.
The Manager is communications and social media savvy, seeking out people and organizations wherever they are and evangelizing for the organization, whether by computer, phone, or face-to-face.
The Manager is the face of membership at the organization’s conferences and meetings and creates special opportunities for members at these events.
The Membership Manager develops, maintains, and accounts for program budgets and planning documents for the membership program in conjunction with the Vice President of Marketing and Communications.
They work regularly in the NetForum database, demonstrating a strong ability to use data to generate new leads, ideas, and campaigns.
The Manager supports projects and completes other duties as assigned.
At least 5 years of professional experience in medium- to large-scale membership program management in the nonprofit sector
A positive attitude and an earnest interest in providing quality customer service to our members, stakeholders, and partners
Ability to maintain healthy interpersonal relationships
Ability to work with minimal supervision
Bachelor’s degree in marketing, communications, or related field required
Excellent customer service skills
Excellent written and oral communication skills
Knowledge of current practices for marketing membership and engaging both new and existing members, and a strong desire to use new methods of engagement
Knowledge of membership databases, membership marketing, member services, strategic planning, and budget process
Some analytical and assessment background, particularly around membership and marketing campaigns
Knowledge of NetForum, Higher Logic, Adobe Connect, and Drupal is a plus
Strong organizational skills and the ability to handle multiple projects
Strong Personal Computer (PC) skills including Microsoft Office (Outlook, Word, Excel, PowerPoint), Internet research experience, a basic knowledge of any Content Management System (CMS) and basic PC troubleshooting
A willingness to take responsible risk, a desire to innovate, and the patience to bring others along with you
This position works 37.5 hours per week Monday through Friday around core business hours (10:00 am – 4:00 pm ET)
Some travel may be required
CULTURAL EQUITY COMPETENCIES
Americans for the Arts acknowledges the existence of systemic and structural biases and believes it is necessary to be strategic and intentional in pursuing cultural equity in all aspects of governance, operations, and programming. As an employee, you are expected to:
Pursue substantive learning to achieve greater cultural consciousness by attending at least one Americans for the Arts Learning Lab per quarter and/or other professional development opportunities
Support adoption of best practices to create a more diverse, equitable, and inclusive work experience for colleagues and external partners
Strive to consider the people, places, and cultures that might be missing from your work and look for opportunities to increase inclusivity in all the work you do.
Support the mission and vision of Americans for the Arts in all interactions with colleagues, members and stakeholders
Encourage colleagues and external stakeholders to advance cultural equity by adhering to the standards outlined in the Staff Values & Behavior Agreement in all interactions
EQUAL OPPORTUNITY EMPLOYER
Americans for the Arts believes that one of its greatest strengths is the rich diversity of its staff.
We provide equal employment opportunity without regard to race, color, creed, gender and gender identity or expression, age, mental or physical disability, medical condition, including pregnancy and childbirth, religion, national origin, marital status, sexual orientation, ancestry, genetic information, political belief or activity, veteran or military discharge status, or any other basis protected by local, state or federal law and regulations under Title VII.
The policy applies to all employment practices, including but not limited to recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable federal, state, and local laws.
All employees have the right to work in a workplace that is free of discrimination. Any person who believes they have been subjected to discrimination of any kind should contact their immediate supervisor or the Director of Human Resources. All complaints will be thoroughly investigated and any person violating this policy may be subject to disciplinary action up to and including termination. The law prohibits retaliation against any employee for reporting discrimination or perceived discrimination, or for participating in an investigation of incidents of discrimination or perceived discrimination.
About Americans for the Arts
Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. From offices in Washington, DC and New York City, we provide a rich array of programs that meet the needs of over 150,000 members and stakeholders. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts.