Basic Function of the Position: Lead all strategy, planning and marketing implementation around all CTA events. Drive member engagement strategy and play a key role in broader member recruitment and lead generation.
Critical Duties and Responsibilities: • Responsible for implementation of comprehensive marketing plans for CTA’s portfolio of conferences and events (excluding CES and CES Asia). • Perform all major marketing duties around CTA events including, but not limited to promotion planning and writing, timeline development, signage/collateral planning and execution. • Work with CTA Membership Marketing Director in the development and implementation of the CTA marketing plan, designed to engage and retain CTA members and generate dues and non-dues revenue. • Participate in the development of and implement strategies to engage and retain CTA members through events and other means to deepen member involvement and support. • Coordinate the promotion of all CES conference related programming. • Monitor event satisfaction; recommend solutions and enhancements to increase satisfaction. • Work closely with membership and communications to develop association-wide programs for greatest member impact. • Work with select membership councils and divisions on marketing needs. • Work with Director, Data Management on list segmentation and scoring to deliver more targeted, relevant messaging to improve engagement and campaign effectiveness. • Execute integrated marketing campaigns that drive prospect engagement. • Manage and meet campaign budgets and timelines. • Other duties as assigned.
Work Experience: • 6-8 years marketing experience. • Excellent writer and editor. • Bachelor’s Degree in marketing, communications or business preferred or commensurate experience.
Skills/Capabilities/Technical: • Must be an excellent writer and editor. • Ability to multitask and take on a variety of diverse assignments in a deadline-driven environment. • Familiarity marketing trends and best practices. • Ability to write and create content for various platforms. • Must be able to interact with all levels of staff and efficiently handle multiple priorities; be a team player with consensus building skills. • Must be a strategic thinker and problem solver who demonstrates the ability to quickly grasp and analyze ideas and concepts.
Additional Information: • Travel to CES may be required as well as travel to other events.
About Consumer Technology Association
As a catalyst to the dynamic technology industry, the Consumer Technology Association (CTA)™ accelerates growth and progress for the fast-paced economy. With leading market research, CTA educates members, and by establishing standards, CTA shapes the industry at large.