The Fundraising and Outreach Manager is responsible for developing creative and innovative strategies that raise awareness about the Foundation activities and programs, and raises funds from individual, corporate, and foundation sources. The Fundraising and Outreach Manager will initiate and cultivate relationships with new and existing donors, volunteers and corporate and foundation prospects. Incumbent will help plan and manage marketing efforts related to fundraising, scholarship programs, and grant programs through direct mail, email and digital channels; plans fundraising events such as dinners, receptions, and parties; develops proposals for sponsorships and collaborative programs with corporate funders, and works collaboratively to enhance fundraising efforts.
Proactively develops and cultivates relationships with a wide variety of potential funders for projects, research and event funding and continuously follows up to network for opportunities.
Creates annual fundraising and marketing plan with measurable goals in conjunction with the Executive Director.
Identifies funding opportunities that match organization’s goals and makes recommendations to SNF Executive Director.
Writes grant proposals when funding opportunities are identified that match SNA research, program and event needs.
Tracks funding opportunities, proposals submitted, interaction with funders, reporting requirements and deadlines.
Collaborates with SNA staff to ensure data on donors and gifts is entered in the database accurately and promptly, to maximize the capabilities of the software, and to develop reporting capability needed by management.
Provides draft interim and final reports on SNF/SNA Scholarships for SNF Executive Director, and SNA Professional Development staff.
Outreach and Marketing:
Updates and monitors SNF profiles on all charity watchdog web sites (i.e., Guidestar, Great Nonprofits).
Works with SNF Program Manager and SNA Communications and Marketing team and to execute all activities outlined in fundraising and marketing plan to achieve goals including: direct mail appeals, e-appeals, social media appeals, etc.
Plans and manages activities and campaigns that engage association members in foundation appeals and programs.
Recruits, trains and provides on-going support to member volunteers engaged in fundraising for the Foundation.
Plans major SNF events, including the annual Celebration of School Nutrition Heroes in collaboration with SNF Executive Director and SNA staff.
Works closely with SNA Business Development and Meetings Center to coordinate on industry sponsorships and maximize support from those sources for SNF events while balancing SNA’s interests.
Participates in program and logistics planning, development of guest lists, speakers, recognition/awards, staffing on site, registration, VIP guest host and other support to the SNF Executive Director for successful events.
Three to five years of professional experience including: providing fundraising support in the association or other not-for-profit arena; developing and managing fundraising and awareness campaigns across multiple channels.
Demonstrated experience in creatively developing outreach programs to meet organization’s goals.
Demonstrated experience conducting fundraising and outreach with foundations, corporations or individual donors.
Demonstrated experience planning, organizing, and executing events and campaigns.
Demonstrated knowledge and experience utilizing social media platforms for outreach and fundraising campaigns.
Demonstrated experience producing written work products for the Web, newsletters, social media etc.
Demonstrated experience writing proposals to foundations and corporate sponsors.
Demonstrated competencies in developing ambitious but realistic fundraising goals that match organization’s culture and resources.
Demonstrated skills in managing multiple fundraising programs and projects for successful results.
Demonstrated interpersonal skills in teamwork, collaboration and consensus building to achieve results.
Demonstrated success in developing volunteers for their role in fundraising and promoting organization’s fundraising programs and events.
Highly developed communications skills, including professional writing and editing and verbal and presentation skills for a variety of internal and external audiences. Skilled at group presentations and one on one interaction with complex and sensitive information.
Ability to manage significant workloads to meet long and short-term deadlines and juggle daily workload demands.
Demonstrated ability to be flexible and adapt to organizational change.
Vision: Be the authority and resource for school nutrition programs. Mission: SNA is the national organization of school nutrition professionals committed to advancing the quality of school meal programs through education and advocacy. Values: •Collaboration, Relationship Building and Teamwork •Caring Commitment and Service •Lifelong Wellness and Healthy Lifestyles •Passion for Lifelong Learning a...nd Professional Development •Integrity and Ethics Strategic Goals: I. Education & Professional DevelopmentSchool nutrition professionals will have the necessary knowledge, skills and expertise to administer, manage and deliver healthy school meal programs. II. Advocacy and Public Image Policy makers, school officials and parents will rely on SNA as the authority for designing and funding school meal programs. III. CommunitySchool nutrition programs nationwide will be strengthened through collaboration with members, state affiliates, industry and allied partners. IV. Infrastructure SNA will have a financially sustainable funding model with a nimble governance structure and headquarters staff organization that is aligned with the strategic plan and reflects contemporary association business practices