We are looking for a resourceful and flexible Senior Manager, Marketing to use their digital marketing expertise to initiate, develop and manage marketing strategies for all FMI services, events and programs while meeting organizational objectives, maximizing revenue sources, strengthening brand awareness and market positioning and while also supporting member retention and growth.
Do you enjoy analyzing market conditions, using market research to make sound marketing recommendations and implementing digital and web production techniques for initiatives and programs to increase attendance at events? If so, this might be the position for you! Read on……
In this multi-faceted position, you will:
Support organizational branding initiatives by reinforcing FMI services and values throughout all marketing initiatives.
Identify and pursue opportunities for promotion of FMI through a variety of communication verticals: web, print and digital. You will also get the chance to use your marketing expertise to conduct web operations for various events.
Manage programs to promote and increase FMI involvement with members.
Work collaboratively with the team to develop effective promotional/marketing materials, from strategic planning to collateral development (print and online) – includes: design oversight, web production, copywriting, editing and proofing.
Manage existing relationships with marketing vendors. Identify needs for new outside resources, devise contracts, manage relationships and ensure quality and timeliness of deliverables.
Manage two hardworking marketing professionals (a Manager and an Assistant).
Construct and maintain marketing budgets.
The person who will succeed in this role will have:
A college degree and/or coursework in marketing and/or business administration.
Five to seven years of event marketing experience with a proven track record serving as a marketing professional. Our rock star will have a solid understanding of marketing (processes, trends, strategies, etc.).
A comprehensive understanding of digital marketing and some commonly used tools with an eagerness to come into a new role ready to share new ways to utilize digital marketing platforms.
Experience with web site development.
Previous experience managing and coaching a team with a strong ability to set team goals and ensure that the team meets its targets.
Expert level written and verbal communication skills.
Comfort interacting professionally with internal and external customers at all different levels.
Strong time management skills and the ability to prioritize conflicting needs while handling matters expeditiously and follow through on projects to successful completion.
Expertise in using the entire Microsoft Office Suite (2010) – Word, Outlook, Excel and PowerPoint. Previous experience with Clarizen is a plus!
A background in project management. A Project Management Professional (PMP) or Certified in Exhibition Management designation is a plus!
The Food Marketing Institute (FMI) is a dynamic national trade association, representing the fast-paced supermarket industry on the cutting-edge of food and consumer trends.
We offer an outstanding benefits package including: health, dental, vision, 401(k) plan, flexible spending and health savings plans, 10 paid holidays and much more! Our headquarters is located in Crystal City, Virginia ju...st a few blocks from the Metro. If you want to work with a fun team in a flexible environment that encourages personal and professional growth, please visit our website at www.fmi.org/careers/ to apply.
FMI is an Equal Opportunity Employer.