Communications/Editorial, Information Technology and Web, Marketing
4 Year Degree
Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: Choice, Customization, and Advocacy.
Trusted Choice agencies benefit from the following:
Licensed use of the consumer tested logo and Pledge of Performance.
Exposure through national advertising and public relations campaigns.
Customizable advertising materials.
Inclusion on the online Agency Locator, so that consumers can find your agency when visiting Trusted Choice.
Informative consumer articles that can be used in agency newsletters, websites, social media or mailing.
Support from many Trusted Choice industry partners.
Marketing Reimbursement Program - receive up to co-op funding for co-branding with Trusted Choice.
Job Purpose: The director of marketing operations leads the day-to-day operations of the Trusted Choice consumer brand and is responsible for managing a team of marketing professionals and monitoring, measuring and analyzing the effectiveness of marketing initiatives and programs.
Ability to multi-task
Strong project management skills
Execellent communications and presentation skills
Creative and strategic thinker
Essential Duties and Responsibilities:
Oversees marketing team and aids in development of professional skills critical to the success of the brand.
Assists in the planning, budgeting and forecasting of marketing programs and initiatives.
Conducts employee reviews and performance appraisals.
In conjunction with the Executive Director, leads marketing strategies and opportunies that enable the advancement of the brand across all stakeholders.
Remains apprised of current trends in practices and technologies that will improve marketing performance across all initiatives.
Defines key marketing metrics and packages them into reports and dashboards in order to determine overall performance of marketing programs.
Regularly presents key insights and presents recommendations to the Executive Director and/or Board of Directors.
Works with other IIABA departments and programs on cross promotion, marketing and communications.
Regularly participates in inter-department meetings, in particular with the IIABA communications and marketing teams.
Work in partnership with staff from the TrustedChoice.com team to ensure success across brand and website intiatives.
Director of Marketing Operations may be required to perform other duties as needed or requested by the Executive Director.
Education and professional Requirements:
Education: A 4-year college degree in a business or technical field such as marketing, business administration, public relations, communications, information technology, computer science or other related field.
Experience: A candidate should have a minimum of 10 years experience in marketing with 5 of those years managing staff. The candidate should also have at least 5 years experience managing large budgets and some degree of profit/loss responsibility. A minimum of 5 years experience working within the insurance industry and/or trade association space is strongly preferred.
Other requirements: The director of marketing operations is a highly visible position within the organization. As such, strong communications, presentation and interpersonal skills are required. The candidate should be outgoing, able to present to large audiences and effectively communicate with high level industry executives.
About Independent Insurance Agents and Brokers of America
The Independent Insurance Agents & Brokers of America (Big "I") is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products.
Unlike company-employed agents, Big "I" independent insurance agents and insurance brokers represent more than one insurance company, so they can offer clients a wider choice of... auto, home, business, life, health coverages as well as retirement and employee-benefit products.
Big "I" agents and brokers not only advise clients about insurance, they recommend loss-prevention ideas that can cut costs. If a loss occurs, the independent insurance agent or broker stands with the client until the claim is settled.
Big "I" was founded in 1896 as the National Local Association of Fire Insurance Agents. With the expansion of property-casualty business and coverages, the organization’s name was changed to the National Association of Insurance Agents in 1913. To emphasize its members’ ability to work with a variety of insurance companies, the organization became the Independent Insurance Agents of America in 1975. The Association’s name was changed in 2002 to the Independent Insurance Agents & Brokers of America to reflect the diversity of its membership, which includes both independent insurance agents and insurance brokers.
Big "I" is a voluntary federation of state associations and local boards, with affiliates in every state and the District of Columbia. Its independent insurance agents and brokers are politically astute and are involved both locally and nationally. They monitor and affect consumer, insurance agent and broker, and small business issues in Washington through IIABA’s active, professional staff on Capitol Hill.